Launching a clothing brand can be tricky, but navigating creative direction is where I thrive. MINIMXLAPPAREL was a creative endeavour where I founded, managed and manufactured clothing apparel. This shoot was for MINIMXLAPPAREL to promote and market their debut clothing pieces, a beanie and hoodie. Here we used 5 models, some more suited to modelling the clothes to the desired image / style than others. However, this wasn't a problem on the day, more so the weather posed a greater issue where there was rain and heavy cloud cover. This meant I couldn't deliver the desired grungy, washed out look I really wanted and so much was an improvisation, hence most of the best shots were indoors. This photoshoot was a great learning experience to enable me to better understand the effect of lighting on my photos.